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Advertisements can provide a great first impression to customers and potential customers. You can inform them of the products and services you provide, any specials you are offering, and your support and involvement in local community activities.
Technical compliance with the laws and regulations may seem relatively straightforward.
- Clear
- Conspicuous
- Fair
Financial organizations are not trying to confuse and mislead consumers. However, enforcement actions and examination trends show that organizations are struggling with getting it right.
Our Advertising Boot Camp manual will help you learn the ins and outs of the federal rules and regulations. We will dive into regulatory guidance and best practices that support a compliant advertising program with an interactive workshop to provide practical application.
Here is what you will learn:
- What is an Advertisement
- Advertising Channels
- Regulatory Considerations
- Advertising FDIC & NCUA membership
- Non-Deposit investment products
- Unfair Deceptive and Abusive Acts and Practices
- Fair Lending
- CAN-SPAM
- And so much more…
- Compliance Management Program
- Advertising Rules
- Deposit
- Loans
